The people in small towns identify strongly with "their" companies, the firms with "their" municipalities. Both often face the same challenges: Skilled labour, housing, local transport. Nevertheless, there is less co-operation than is possible and helpful. In an interview with LandInForm 1/24, FiFo project manager Eva Gerhards and GGR partner Martin Albrecht explain how this potential can be mobilised with "KOWIS - Cooperative urban development with a focus on business in small towns", a strategic concept developed as part of a BBSR project.